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Internet Business Books by Richard Seltzer

Web Business Boot Camp, Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals (Wiley,2002)

"Still true today, this no-nonsense, tip-driven guide targets key activities that anyone can perform to achieve online business success.

Internet marketing pioneer Richard Seltzer moves managers out of the boardroom and into the trenches for crucial hands-on Web experience and to develop a viable business model. While specific examples are dated because business on the internet has undergone massive changes, the underlying principles and lessons hold true. (back cover)

Take Charge of Your Web Site, Three Simple Lessons for Business People (Mighty Words, 2001)

Meant for the manager promoting a business, this book provides ways to recognize difficulties in design which prevent customers from finding a website, a how-to for creating web pages, and advice on publicizing a website at little cost.

Shop Online the Lazy Way (Macmillan, 1999)

"You have choices and will continue to have them. In many instances, shopping over the Internet is a quick and easy alternative. Sometimes it enables you to do things that otherwise would be impossible for you, or can save you trouble and money -- lots of it. When that isn't the case, just shop the way you always have.

The Social Web: How to Build Successful Personal or Business Web Sites (1997) 

This pioneering book details the process to empower businesses and individuals to build websites based on common interests and social interaction. It provides insights that are as relevant now as they were when the book was written.

he AltaVista Search Revolution
(Osborne/McGraw-Hill, 1996)

for sale at Amazon
available in English, Hebrew, Japanese, and Braille

Winner of the "Distinguished Technical Communication Award" the highest award given by the Society for Technical Communication Publications

"Indispensable," said Library Journal. "This complete guide to using the AltaVista web searching/indexing system will be indispensable to both librarians and patrons.... Get one copy to circulate, nail one down in the computer lab, and pass one around the reference desk."  

Quantum Books said "Richard Seltzer by day is a mild-mannered marketing consultant at Digital Equipment and by night is an awesome Web Evangelist, providing aid and encouragement to people in web distress, giving public lectures, writing articles and publishing..." 
The Way of the Web: Lessons from the Internet

The internet emerged and evolved so rapidly, that companies were faced with the need to adapt to a new environment.This early book focuses upon building communities on the Internet. It further provides information on establishing identity, motivation to succeed, and community.   
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